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01 STRATEGY + BRAND FOUNDATION
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Brand discovery session- goals, audience, positioning
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Brand strategy document
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Mood board, colour palette, and typography system
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Main logo(s), alternative logo(s), brandmark and submark
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Brand guidelines document
02 WEBSITE DESIGN + DEVELOPMENT
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Website strategy and sitemap
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Shopify, Squarespace or Wix design and development
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Website copywriting
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eCommerce setup if applicable
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Full mobile and desktop optimization
03 SOCIAL MEDIA ECOSYSTEM
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Platform setup and profile optimization
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3-month content calendar planned and ready
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12 launch posts (graphics and captions)
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Instagram Reels and TikTok videos (3 per month)
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Stories templates and highlight covers
04 CONTENT ENGINE
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3 months of branded graphic design templates
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Email marketing setup and welcome sequence (3 emails)
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1 SEO-optimized blog post per month (3 total)
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Copywriting for all launch materials
05 AUDIENCE BUILD + LAUNCH ACTIVATION
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Pre-launch social content strategy
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Community engagement throughout the launch period
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Paid ads setup and management for launch (Meta or Google)
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End- of - launch analytics report and 90-day roadmap
TIMELINE
MONTH 1
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Strategy
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Brand identity
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Website design and development
MONTH 2
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Social media setup
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Content engine
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Pre-launch content creation
MONTH 3
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Launch activation
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Paid ads
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Community building
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Analytics report
INVESTMENT BREAKDOWN
Total Investment
Total Investment
Total Investment
Payment Structure
$18,500 + applicable
taxes
3 monthly instalments of $6,167
50% deposit ($9,250) required to begin
Ad spend is billed separately and paid directly to the platform by the client.
$18,500 + applicable
taxes
$18,500 + applicable
taxes
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